Users will soon have a new feature that permits them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the company revealed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global rollout. This shift coincides with a increase in AI content, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A significant portion of this content is considered low-quality AI content, a term for poor-quality, factory-style content that is frequently absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the option to increase or decrease of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its app labeled as artificially created. Overall, over 100 m media items are uploaded to the platform each day, making AI-generated material a limited percentage of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the volume of artificial media they see by accessing the “manage topic” setting in the app and selecting AI-made media. Other topics that can already be adjusted under the setting include politics, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules oblige content makers to tag convincing artificially created content, and it forbids malicious deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be taken down under its community policies.
In addition, the service will now attach an AI-generated label to content created with its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2 million AI literacy fund for professionals and organizations to produce educational content about ethical AI use. This project will support educational bodies focused on educating coding and technology.
Content Safety Approach
TikTok has defended its moderation strategy, during debate over intentions to cut jobs for a large number of safety staff in Britain. TikTok is set to cut 439 jobs in its user protection team in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but AI can protect employees by eliminating the most distressing content ahead of it is viewed by staff. The company reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
